I think we can all look back and identify those pivotal experiences that changed how we live our lives going forward. One of mine happened at the mall. Next to the Auntie Anne’s pretzel store. While selling shampoo.
In college, I took a part-time job at the Aveda store. Like most 20 year old women, I liked hair products, makeup and fancy scrubs. And like most college students, I couldn’t afford them without an employee discount.
I had lots of part time jobs throughout high school and college. Coffee shops. Flower shops. Restaurants. But this one really stuck with me. That’s because Aveda’s focus isn’t just on beauty, it’s on health, wellness and environmental responsibility.
That corporate culture came from the company’s founder, Horst Rechelbacher. Learning about the importance of what we put in and on our bodies was revolutionary to me and struck me to the core. I absorbed as much information from the company’s product training as I did from my thoughtful co-workers (hi, Aveda girls!).
Rechelbacher has since sold Aveda but is continuing his vision with his current project, Intelligent Nutrients. Horst does much of his work at his 600 acre farm in Osceola, Wisconsin. Growing herbs and flowers. Distilling their essential oils. Combining those oils to create aromatics.
I’d heard about his incredibly eclectic and sustainable home and so, when I was asked to put together a series of stories on “Cool Homes” in the Twin Cities area for my day job, I immediately thought of Horst. I fired off a couple of e-mails, and learned he graciously agreed to welcome me and photographer Kerry Klatt onto his property.
Solar panels power the entire farm.
Constantly working to harness the healing power of plants.
Horst owns 4 miles of St. Croix River shoreline.
Among the beautiful, handmade glass bottles that are everywhere in Horst’s home, this one stood out: his first hair care product created in the 60’s.
I’d love if you’d check out the full story here:
It was such an incredible blessing to be able to spend time with the man who unknowingly inspired me to think about my place in the world very differently.